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In year 2, we began creating campaigns for brands such as Rye, a Singapore-based slow fashion brand, and Country Road, a sustainable Australian fashion line. Through these projects, we delved deep into studying each brand's target audience, vision, and mission, allowing us to generate ideas that breathed fresh life into their campaigns. Additionally, we undertook smaller projects, such as collaborating on a fashion film with dance students. At this stage, I can confidently say that my hard skills have greatly improved

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How can we make Rye more relatable and stand out nowadays when there are so many fashion brands emerging?

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Fashion dancing film, may sound familiar, yet each time the interplay between our body movements and the materials unfolds, it generates diverse shapes and silhouettes, opening up countless possibilities, and we captured just one of them

As a Gen Z individual, we took a unique approach to make Country Road more appealing to a younger audience. Curious about what we did? Check it out.

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